Welcome to Bulletproof

Bulletproof Beginnings

In 2004, Dave Asprey — Bulletproof founder, CEO and Father of Biohacking — had a (non-LED) lightbulb moment at 18,000 feet above sea level. He was on a trek in Tibet, and at -10 degrees Fahrenheit, his energy was plummeting. He staggered into a guest house, where a local handed him a creamy cup of yak butter tea.

That tea changed his life. It rejuvenated his mind and body, and the biohacker in him wanted to understand why the tea made him feel so good. So, he got to work.

Bulletproof is built on the science that helped Dave lose 100 pounds and transform his life, going from brain fog and fatigue to laser-sharp focus and abundant energy. Bulletproof is Dave’s story. It’s your story, too.

Bulletproof products are backed by the latest research, ancient knowledge from Ayurvedic and Chinese medicine and a steadfast commitment to quality — oh, and plenty of Bulletproof Coffee.

Getting Started

Woman pouring freshly brewed coffee into a blender in preparation for making Bulletproof Coffee

BP for Beginners

Bulletproof Coffee recipe ingredients

BP Coffee Recipe

Bulletproof Coffee beans

What Makes BP Beans Different?

Bulletproof Brain Octane Oil being poured onto salad

What Are MCT Oils?

Bulletproof Collagen Protein being added into smoothie

What's Collagen Protein?

Woman sleeping in bed

Sleep Hacks

Where you can find us

Find Bulletproof products near you

Whole Foods
Sam's Club
Vitamin Shoppe
Because product availability may vary, please check directly with your local retail store to confirm which Bulletproof items they have in stock.


Our Headquarters:

1012 1st Ave SUITE 400, Seattle, WA 98104

Customer Care:




Customer Care
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