Welcome to Bulletproof
Who we are
Bulletproof is a science-based approach to nutrition and wellness that is tried, tested and proven to make your life more awesome. Even better, you get to decide what more awesome means to YOU.
When you take control of your own biology, you’re in the driver’s seat. The world is your open road. Bulletproof is the high-octane gas that gets you where you want to go. Athlete? Check. Mathlete? Check. For the CEOs, the churners and burners, the parents, the dreamers, the people who want to be the best versions of themselves.
We got you. What are you capable of? More than you might think. Welcome to Bulletproof.
In 2004, Dave Asprey — Bulletproof founder, CEO and Father of Biohacking — had a (non-LED) lightbulb moment at 18,000 feet above sea level. He was on a trek in Tibet, and at -10 degrees Fahrenheit, his energy was plummeting. He staggered into a guest house, where a local handed him a creamy cup of yak butter tea.
That tea changed his life. It rejuvenated his mind and body, and the biohacker in him wanted to understand why the tea made him feel so good. So, he got to work.
Bulletproof is built on the science that helped Dave lose 100 pounds and transform his life, going from brain fog and fatigue to laser-sharp focus and abundant energy. Bulletproof is Dave’s story. It’s your story, too.
Bulletproof products are backed by the latest research, ancient knowledge from Ayurvedic and Chinese medicine and a steadfast commitment to quality — oh, and plenty of Bulletproof Coffee.
What makes us different
Quality matters. When you shop for high-quality products, you want high-quality standards. You want science-backed ingredients. You want food that tastes good and makes you feel even better.
That’s what you get with Bulletproof.
- No gluten, soy, artificial fillers or junk
- Close partnerships with producers and manufacturers to maintain high standards
- Quality ingredients and attention to detail
- No cutting corners — ever